CaddieYour right hand. WhatsApp

#01-01 For hawkers, cafes, bakeries and small restaurants in Singapore

You're the owner. And the marketing department.

Caddie takes the second job. Website, ads, and the tools behind your counter. You run the shop. I run the rest.

WhatsApp Caddie See starting prices

Not in F&B? Most of this works for any local shop, studio or service. Ask.

hellointuon.com
The hellointuon.com home page.
oakmovers.com
The oakmovers.com home page.

Why Caddie

On a golf course the caddie carries the bag, knows the course and hands over the right club at the right moment. The player takes the shot and the credit. That is the job here: you run your business, and Caddie is your right hand.

Who this is for

Pick the week that sounds like yours.

You do all of it yourself, so the marketing is whatever is left after closing.

  • 1Launch siteMenu, hours, map and a WhatsApp button, built for phones.
  • 2Business tools setupThe counter tools: POS till, order form, inventory list, booking calendar and owner dashboard.
  • 3Meta adsFacebook and Instagram ads, set up, run and reported to you monthly.
  • 4Social content packA month of finished posts, delivered in one batch.

All four start at SGD 3,000 one-off plus SGD 1,500 a month.

See the hellointuon case study

#01-02 Services

Three kinds of help. Pick the one you need.

Start with one. Most owners begin with whatever is costing them the most time this month.

  1. Get seen

    So people find you, and come back.

    • A
      WebsiteBuilt for phones, with your menu, hours, map and a WhatsApp button.
    • B
      Meta adsFacebook and Instagram ads, set up, run and reported to you monthly.
    • C
      Social content packsA month of finished posts, delivered in one batch. Not daily replies or community management.

  2. Run better

    Ready-built tools, set up for your shop.

    • A
      POS tillStaff ring up sales on their own phones.
    • B
      Order formEvery order in one list, wherever it came from.
    • C
      Inventory listKnow what's running low before the rush.
    • D
      Booking calendarTables, catering or pickups, in one calendar.
    • E
      Owner dashboardToday's sales and what's selling, on one screen.
    B

    Order form

    Sample data
    • Premium Red Fuji AppleS$6.000
    • Korean PersimmonS$10.000
    • StrawberriesS$16.000
    Pickup
    Came in by
    OrderS$0.00

    Orders today

      D

      Booking calendar

      Sample data

      Tables this week, 4 a day

      Table bookings this week. Press a time to book it or free it.
      TimeMon0/4Tue0/4Wed0/4Thu0/4Fri0/4Sat0/4Sun0/4
      11:30
      13:00
      18:00
      19:30
      FreeBooked

      E

      Owner dashboard

      Sample data
      Today's salesS$0.00
      Orders0

      Top sellers

        Live Ring up a sale in the hellointuon till and it lands here.

      1. Build for you

        When the way you work is your own.

        • A
          Custom buildsA tool made around your own workflow. It starts with a paid scoping session, so the plan and price are clear before anything is built.
        • B
          White-label for agenciesBuilds for other agencies, delivered under your name. You keep the client.
        • C
          Layout planningStall zoning and furniture layout for a shop or food space, drawn as options to choose from. Same route as a custom build: it starts with the paid scoping session, then a quote.

      How it connects

      Tap a step to see where it sits.

      Run betterDashboard

      Today's sales and what's selling, on one screen.

      Where most owners start

      Pick your trade. Same services, ordered for the way you work.

        A starting order, not a package. Every job still gets its own fixed quote after the first chat, and you can start with one line of it.

        #01-03 Case studies

        The work, by industry.

        Each one with what was built, and where it stands.

        1. Live

          hellointuon

          A demo of the live till at hellointuon.

          hellointuon.com
          The hellointuon.com home page.

          Try the till

          hellointuonBowls

          Order

          0 items
            TotalS$0.00

            Owner's sheet

            0 sales
            Sales recorded by the demo till
            TimeItemsTotal
            No sales yet

          • Live

            A coffeeshop in Simei

            A self-ordering kiosk that issues a PayNow QR carrying the order reference, three stall tills, and per-stall order screens for New, Preparing and Ready.

          • F&B · Layout planningBuilt, not live

            A coffeeshop layout

            Stall zoning and the furniture layout, drawn as three options.

            Press a zone

            The plan Six stalls on one wall

            Press a zone to see what it is.

          • Built, not live

            A Thai and Lao restaurant

            A one-page site.

          The track record behind it

          • Live commerce, 2022 SGD 1M to SGD 2.6M

            Grew monthly sales from SGD 1M to SGD 2.6M as business development and finance lead.

          • Ellekeonline, from 2022 SGD 5M+ and 5,000+ SKUs

            Co-founded a fashion and furniture business that moved over SGD 5M of goods and services across more than 5,000 SKUs.

          #01-04 How it works

          Five steps, one fixed price.

          1. A chatTell me what's eating your day, on WhatsApp or over kopi.
          2. A planIn writing, with one fixed price, before any work starts.
          3. I build itYou check it on your phone as it comes together.
          4. It runsHanded over working, with a walkthrough for you and your staff.
          5. Monthly careUpdates, fixes and a check-in each month, so it keeps working.

          A month with Caddie

          What lands, and roughly when.

          1. Week 1
            • The chat, on WhatsApp or over kopi.
            • The plan, in writing, with one fixed price.
          2. Week 2
            • The site goes live, built for phones.
            • Your tools set up behind the counter.
          3. Week 3
            • The first ads set goes live on Facebook and Instagram.
            • The month's posts, handed over in one batch.
          4. Week 4, then every month
            • Updates and fixes, so it keeps working.
            • The check-in, and the next month's batch.

          #01-05 Pricing

          Where prices start.

          These are starting prices, not packages. Every job gets its own fixed quote after the first chat.

          Launch siteA website built for phones, ready to go live. FromSGD 1,500
          Site careUpdates, fixes and hosting help, each month. FromSGD 50 a month
          Meta adsFacebook and Instagram ads, run and reported. Ad spend is paid by you to Meta directly. FromSGD 800 a month
          Social content packA month of finished posts, in one batch. FromSGD 600 a month
          Business tools setupPOS, order form, inventory, bookings or dashboard, set up for your shop. FromSGD 1,500
          plus from SGD 100 a month
          Custom buildsBy quote, after a scoping session. The session is credited to the build if you go ahead. Scoping fromSGD 200
          Layout planningStall zoning and furniture layout, drawn as options. By quote, after the same scoping session. Scoping fromSGD 200

          Build your estimate

          Tick what you need
          Starting from

          SGD 1,500 one-off + SGD 50 a month

          Every job still gets its own fixed quote after the first chat.

          All prices in Singapore dollars.

          #01-06 What it costs

          What this work costs each month.

          Three routes on one axis. Every figure is either published by a named source, or our own arithmetic on one that is.

          Firm size

          As published Our arithmetic

          Reading the chart Press or focus any block Each block names its own figure and where that figure comes from.

          The scopes are not identical. This compares what each route costs, not identical deliverables.

          And what your own hours cost

          Your numbers, not a survey

          Type your own hours above.

          Nothing is filled in for you. There is no published Singapore figure for how long this work takes an owner, so this page does not offer one, and it does not keep what you type.

          See every figure and where it comes from
          Monthly cost by route. Figures marked as our arithmetic are worked out from the published figure named beside them.
          RouteLineA monthWhere it comes from

          Sources: Ministry of Manpower (median gross monthly wage, Resident Occupational Wages, June 2024); Central Provident Fund Board (employer contribution rate) and IRAS (Skills Development Levy rate and cap); Brew Interactive (published package prices); Verz Design (published SEO price); Biz Edge (published maintenance and website prices); Hypermagix (published website price). Caddie figures are the starting prices in the table above. Contains information from Resident Occupational Wages, June 2024, accessed 20 Sep 2026 from data.gov.sg, made available under the Singapore Open Data Licence version 1.0.

          #01-07 Who's behind it

          I'm Jake. I came up through business development and live commerce in Singapore, and I build with AI doing the heavy lifting, so one person can do the work of a small team. Caddie brings that to owners who would rather be at the counter than on a laptop.

          Jake Huang Founder, Caddie

          #01-08 Contact

          Tell me what's eating your day.

          WhatsApp is fastest. You'll get a reply from me, not a bot.

          WhatsApp Caddie